Many businesses have not taken data quality seriously in the past. However as a CRM capability becomes critical to business success, the quality of customer data is paramount.
Mustard Technology has developed its proprietary ‘iKrystal’ software to deliver a data cleansing and scrubbing service that avoids much of the time-consuming hard-coding traditionally associated with data cleansing. The extended use of user-defined parameters and scoring thresholds provides an affordable, accurate and easy-to-use service.
    It is used every month by a global mailer (in conjunction with the postal services in Asia and Europe) to avoid the costs of mailing duplicate material.

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Data Cleansing Services, iKrystal Technical Description, Case Studies
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